Frequently Asked Questions

Postida is a social media content platform built specifically for HVAC companies. It helps heating and cooling contractors create professional social media posts, schedule content to Facebook, and maintain a consistent online presence without hiring a marketing agency.

Postida is built for HVAC contractors, heating and cooling companies, and home service businesses that want to grow their local presence on social media. Whether you run a one-truck operation or manage multiple service locations, Postida helps you stay visible online.

Over 95% of homeowners search online before hiring an HVAC contractor. A consistent social media presence builds trust, keeps your brand top-of-mind in your local market, and helps you stand out from competitors. Social media posts also boost your visibility in local search results.

Postida currently supports Facebook Page publishing and scheduling. Facebook is the most effective platform for local HVAC marketing because homeowners actively search for and recommend contractors there. Instagram and additional platforms are on our roadmap.

Postida uses AI to generate HVAC-specific social media posts including captions and images. You select a topic or category like seasonal maintenance tips, energy efficiency, or emergency repair awareness. The AI creates a professional post tailored to the HVAC industry that you can edit, customize, and publish.

Absolutely. Every piece of generated content is fully editable. You can customize the caption, swap the image, and adjust the messaging to match your brand voice before publishing or scheduling it to your Facebook Page.

Buffer and Hootsuite are general-purpose tools designed for marketing teams across all industries. Postida is purpose-built for HVAC companies. Our content library, AI generator, and templates are all focused on heating, cooling, and home comfort topics. You do not need marketing experience to create professional posts.

Postida offers a Starter plan and a Pro plan. Pricing is designed to be a fraction of what HVAC companies typically spend on social media marketing agencies, which often charge $500 to $2,000 per month. Visit our pricing page for current plan details and features.

Yes. Postida includes a built-in post scheduler. You can create content and schedule it to publish at a specific date and time on your Facebook Page. This lets you plan your social media calendar weeks ahead and stay consistent without logging in every day.

Not at all. Postida was designed for HVAC business owners and office managers who do not have a marketing background. The interface is simple, the content is pre-built for the HVAC industry, and the AI handles the creative work. If you can use Facebook, you can use Postida.

After signing up, go to the Connections page and click Connect Facebook. You will be prompted to log into Facebook and select the Pages you want to manage. Postida only requests the permissions needed to publish posts on your behalf. You stay in full control of your Page.

Yes. Depending on your plan, you can connect multiple Facebook Pages. This is ideal for HVAC companies with multiple service locations or contractors who manage pages for different brands.

Yes. Postida uses the official Meta (Facebook) API and OAuth authentication. We never see or store your Facebook password. All access tokens are encrypted and can be revoked at any time from your Facebook settings or directly within Postida.

The most effective HVAC social media content includes seasonal maintenance reminders, energy-saving tips, before-and-after project photos, customer testimonials, team spotlights, and local community involvement. Postida provides ready-made content across all these categories.

For most HVAC companies, posting 3 to 5 times per week is ideal. Consistency matters more than frequency. Postida helps you maintain a regular posting schedule so your business stays visible to homeowners in your service area.

Yes. There are no long-term contracts. You can cancel your subscription at any time from the Billing page. Your access continues until the end of your current billing period.

Postida publishes directly to your connected Facebook Pages through the official Meta API. No copying, pasting, or switching between apps. Select your content, choose your Page, and click Post Now or Schedule.

If you cancel your subscription, any pending scheduled posts will remain in your queue until your billing period ends. Posts scheduled after your access expires will not be published.